Electrolux is a global leader in home appliances and appliances for professional use, selling more than 40 million products to customers on more than 150 markets every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals.
Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, Eureka and Frigidaire. In 2007, Electrolux had sales of SEK 105 billion and 57,000 employees.
Product categories – what we sell
In 2007, Electrolux sold more than 40 million products. Approximately 50% of them were sold under the global Electrolux brand. Consumer Durables comprises appliances for kitchens, fabric care and cleaning. Professional Products comprises corresponding products for professional users such as industrial kitchens, restaurants and laundries.
Business areas – how we report
The Group’s products are sold on more than 150 markets and the largest markets are in Europe and North America. Operations are divided in five business areas. Consumer Durables includes four regional business areas, while Professional Products is a single global business area.
